Role of tourism media in our daliy life?

i need these points





1 building brand and brand values


2 brand values and social values


3 what can we do with media


4 what can media do to us

Role of tourism media in our daliy life?
The main point of tourism advertising lately has been enormous specialization. You get a magazine from the History Channel? It will have more ads for historical places you can visit than anything else. Get the AARP magazine? All about retired people traveling. Science fans? All about museums.





The brands are chiefly hotels and cruise ships, with generally a good bit of advertising for cars (especially SUVs) for long-distance travel.





Local hotels and restaurants will of course advertise in the publications that are of interest to tourists. So, for example, St. Louis Magazine is not only about living here, but visiting here. The classiest restaurants and the most posh hotels advertise.





What this does to the locals is quite different from what it does to those who travel. For the traveler, it's all about getting their money. But for locals, aside from making some places prohibitively expensive, it's primarily about fitting the image created in order to sell the destination to tourists. So, for example, when I was living in Santa Cruz County, the best pizza shop in town had a surfer theme, including a large surf board suspended from the ceiling and old-time photos and magazine ads posted all along the walls. Has nothing to do with pizza, but everything to do with Santa Cruz. Even if you've never been on a surf board in your life, you can't live there without being aware of the surfer mentality.